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Our Experts

The DSOA is proud to bring our members industry experts to contribute on a daily basis
to the growth of their studios. From digital marketing and social media
to strategic partnerships and leadership (and everywhere in between) we've got you covered!

Kate Toon

Award-winning SEO consultant and copywriter Kate Toon brings almost two decades of experience to the DSOA. Kate’s SEO knowledge base is out of this world and ensures that our DSOA family are getting their brand front and centre in the webisphere.

Tracy Silver

As a member of the Academy of Music and Dramatic Art (AMDA), Tracy Silver is a teacher, director, choreographer, adjudicator and mentor to Dance BFA students. As a ‘teacher of teachers’, Tracy brings invaluable wisdom to the DSOA as our training expert.

Kim Barrett

Bestselling author and trainer Kim Barrett is the founder of ‘Your Social Voice’ -an online marketing & lead generation agency serving experts and small business owners. Kim is our social media lifeline in the DSOA family!

Abbey Woodcock

Abbey Woodcock is a highly sought-after copywriter and content strategist, specialising in creating effective marketing strategies. Abbey is always happy to share her expertise with our studio owners to market their business effectively using little more than the powerful written word.

Deborah Vogel

Dancer, author and master teacher Deborah Vogel conducts workshops for teachers, students and professional dancers around the world. As our technique expert, Deborah steps up to help our community of studio owners and teachers focus on technique and injury prevention.

Jane Grech

With over 20 years of teaching experience and having built and run her own empire in “Jane Grech Dance Centre”, Jane Grech brings new meaning to the word ‘leadership’. As our DSOA leadership expert, Jane generously shares her experience and advice when it comes to systems, recruitment and staff management.

Claire O’Connor

Claire O’Connor is the founder of babyballet™ - the UK’s leading preschool dance franchise. Claire brings her wisdom surrounding preschool dance as well as program development to the DSOA as our program expert.

Susan Harrow

Media coach, marketing strategist and PR guru Susan Harrow is the founder of Harrow Communications and gives businesses the tools they need to gain life-changing media exposure. As the DSOA’s PR expert, Susan helps our community find the exposure they need to grow the studio of their dreams.

Jennifer Filzen

Jennifer Filzen is the founder and CEO of ‘Rock Star Marketing’, where she leads a team of marketers to get businesses in the limelight! As our Marketing expert, Jennifer’s grammy-award winning performing arts background has given her great insight to share with our members about getting seen in all the right places.

Paul Ramondo

Paul Ramondo is one of the best in the business when it comes to advanced Facebook advertising, social media and digital marketing strategies. As our digital marketing expert, Paul helps our DSOA members drive traffic, increase engagement and amplify conversion rates.

Pauline Martin-Brooks

Pauline Martin Brooks spends her days working with a range of
forward-thinking small business owners and entrepreneurs who want to take their business to the next level through partnerships. Pauline not only helps her clients set up their partnerships and joint ventures, she teaches people how to get partner ready, and is passionate about sharing her knowledge from over a decade working in and around Strategic Partnerships.

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