When it comes to growing your dance studio, do you feel like you’re being pulled in a million different directions?
Are you confused about what you should be focusing on when it comes to administration, setting up systems, and recruiting reliable and accountable teachers? What about the year-long marketing strategies you should be executing to attract, enroll and retain students.
That’s because nobody has showed you EXACTLY how to build a studio the right way. And what if you’ve fallen victim to some (or all!) of the 5 myths below?”
You have to be working 24/7 and are never allowed to switch off if you want to run a highly profitable dance studio.
WRONG. Most studio owners have set up their business because they have a passion for dance, not just for the money. But that doesn’t mean the studio should be run like a “hobby” or a “charity”. Systemizing and automating the business management side of a studio is simple if you follow a proven recipe — meaning, yes, you can make money while staying sane.
You don’t have the time to manage more students because that would mean extra administrative work.
WRONG. When you have a solid business model in place you won’t be spending additional time on admin work. No matter what size your studio is, you can have the system to handle it.This alone will save you hours every single week. I can even show you how to outsource the administrative work (especially when you think you can’t afford it). You’ll be freed up to work ON your business instead of IN the business.
You don’t have the business skills to be able to create and execute all the digital marketing strategies that are required to take the studio to the next level.
WRONG. You don’t need formal training in business or marketing to build a successful business. My clients — and I have a few who are well into their sixties — have effective marketing strategies in place, and so can you. When you have specific, proven strategies and a recipe to follow, you won’t get confused and end up wasting time on things that won’t work.
You don’t have a big enough budget to market all year round.
WRONG. I can confidently say this without even knowing what your budget is! The truth is, you can’t afford not to have a 12 month marketing plan. There are many “hidden” ways you can market to your ideal students. Many of these are extremely inexpensive or even free!
Knowledgeable, dedicated, reliable teachers are hard to find or too expensive
WRONG. There are passionate, caring instructors waiting for a studio like yours (yes, even in your small town). And here’s another secret … they don’t want to “jump ship” or go from studio to studio. Recruiting and retaining amazing teachers is only a matter of learning the right formula.
Know exactly what to spend your time on to provide you with the best return on your investment (in both time and money).
Taking consistent action doesn’t necessarily mean success – in fact it can lead to your demise. Taking the RIGHT type of consistent action ensures you’re moving forward at least 10x faster than usual.
Build a student base of raving fans and inspiring teachers who propel you forward to continue growing the studio of your dreams.
Generate more new student leads and enrollments to increase profitability and gain more personal freedom.
Would you like a clear plan to show you how to run a successful studio without it adding additional hours to your already huge working week?
In just a second, I’ll reveal to you the proven ‘formula’ that builds and maintains an efficient, highly profitable studio in less than 30 minutes per day!
I started dancing at the age of 9 in jazz then moved onto tap, ballet and hip hop. Then, in an odd turn of events, I started a dance studio with a friend at the age of 16 when my old teacher sold her studio. Parents came to me asking if I could teach their children as I’d been a student teacher since I was 14. A dance friend and I decided to do it so we opened up in a small studio located at a tiny community hall which you can see here on the right with 30 students. This was my first taste at running a business. Needless to say, I had no idea what I was getting myself into.
I loved dancing and teaching so of course it made sense to me to open a dance studio. But, at that point I didn’t realize how different it would be actually running a business. In the book ‘E-Myth’ by Michael Gerber he talks about moving from being a technician, which is what you are as a dance teacher to growing and becoming the entrepreneur, which is what you need to do to become a Studio Owner with a thriving business. After making a truck load of mistakes those first few years that cost hours and hours of time, late nights, breakdowns (a few bathroom floor moments) and money, I finally saw a light at the end of the tunnel after one conversation with the person that became my first business mentor. That conversation, and the time I spent with them learning and embracing what it took to run a business, completely changed my life and business.
Fast-forward 5 years and the studio was operating 6 days a week with a few hundred students with our classes at capacity. We had built a booming business and I was only 21. I sold my half of the studio to my business partner and started working as an agent at the top celebrity agency in Australia managing some of the biggest names in television and media.
I had no idea how dealing with the dance mums/moms back when I had the studio would help when I was dealing with high profile celebrities! Over the five years I was at the agency I was responsible for pitching ideas and securing commercial endorsements, licensing, publishing, television, radio and speaking deals for my stable of high profile clients. During this time I also created DanceLife, Australia’s largest online community for dancers and performers. Over the four years running DanceLife it became Australia’s go to destination for all things dance. It became an online resource for dancers, a large national dance competition (so I fully understand the competition space) and a learn to dance program offering that was placed in schools throughout the country. I sold this business after 4 years to move on to be the touring manager for the Tony award winning musical Jersey Boys that had me travelling internationally as I managed a team of 56 people.
After my time working at the agency working on Jersey Boys and running my businesses I took some time out for me. During my break I had a call from a Dance Studio Owner who heard I was back in the country and she wanted my help. She was working a crazy amount of hours each week, never seeing her husband or children, and she felt like she couldn’t give her parents and students anymore! The worst part…the bank balance was emptying faster than she planned.
After working with her for a few months to turn the studio around I started getting calls from other Studio Owners in Australia and then the USA, Canada, New Zealand and the UK. For me, it didn’t feel like work. I was working with people I liked, in places I like, doing what I loved more than anything.
I then came to a point where I wanted to share my knowledge with more studio owners on how to design their own life and create a thriving profitable studio. That’s when I founded Studio Success Formula – the business growth program for Dance Studio Owners.
Winner – Top 30 Entrepreneurs Under 30
The reason so many studio owners are struggling to build their business is because they lack a solid business foundation. Because of this, they market reactively which results only in letting new student enquiries fall through the cracks.
You don’t have the time to waste on scrambling to attract new students or the money to waste on failing marketing strategies.
The business landscape is always evolving and changing so it’s important to have a growth plan in place to protect your studio!
I’ll show you how to create a solid business foundation to build on so you’ll never have to worry about changes that happen in the business landscape. You’ll always be prepared with a plan that works.
Eliminates stress and “overwhelm” by DISCOVERING EXACTLY what you should be focusing on to take YOUR dance studio to the next level and beyond.
Accelerates your results in less time with proven tactics and techniques that will stop YOU from wasting time and money on things that don’t work.
Builds a solid and sustainable business model that works for you – not against you. This formula automates your whole business process so you can spend your time where it really matters most…
Constructs a new student lead generation strategy that works on autopilot 24 hours a day, 365 days of the year … having more students than you could ever imagine knocking at your studio door.
“Since joining the Studio Success Formula Program, I have had an increase of over 100 students in less than twelve months! The program helped me change my entire focus and taught me how to create a business that makes money out of my passion for dance. It all started with helping me change the way I advertise and how we enroll new students. Also, our retention rate is much, much higher because we’re doing the things we need to do every day to make sure once a student starts with us…they stay with us. It’s helped me improve my organizational skills which allows me to help my staff more than I used to. I can honestly say I’m a much happier and healthier person having gone through the program and followed its lessons. I’ve gone from working ridiculous hours and spending no time with family and friends to being able to manage my time and have a great work/life balance. This program has definitely changed my business and my life! Thank you!”
“Since joining the Studio Success Formula Program I have really started to see my studio develop and grow. I am trained in dance and as a primary school teacher but entered the business world blind, failing, learning and developing things as I went along. With the guidance of Clint and the Studio Success Formula program I have managed to put proper systems in place, better understand and manage the studio finances, delegate admin tasks so that I can focus on growing the studio and also implement methods of attracting new students. It is incredible to see how the studio has changed in just 2 months and I can’t wait to see it change even more as I continue the programme. Thank you Clint!”
“Latin Motion has been working alongside Clint through his Studio Success Formula program for over 6 months now. I can honestly say that all the information he gives, alongside the wealth of experience he has is invaluable. From online marketing strategies, to helping us get more efficient, effective and productive running the day to day of our studio but also our lives. He adds value with huge concepts, ideas & guidance that he gives throughout the entire program. Our time with Clint is always educational, beneficial & fun!”
Through my Studio Success Formula Mastery Program you will learn how to develop strategies and techniques that can be put into practice immediately and will get your business on the road to thriving. It’s time to learn how to increase new student leads, retain your top talent, recruit the right teachers (and students) plus how to create a rock solid business model that will lead to supersizing your bank balance (getting everything out of your head and into repeatable systems)!
My Studio Success Formula Mastery Program will help you break through the roadblocks so you grow your studio (both financially and artistically) but also develop a solid work/life balance so the drive to grow doesn’t take over your life!
Rebecca will explain how she went from being ready to give up her studio to enrolling 110 new students in January alone. She also shares her journey of working huge hours every week for little money to a big shift that gave her back a life outside of her studio.
Kerry wanted to take the next step in growing her studio but didn’t know where to start. She walks us through how she took that next step and now has systems in place that have increased her revenue, streamlined her admin and made her more confident and more productive as a studio owner.
Jackie was stuck when it came to running two studios and knowing how she could grow them both. She explains the strategies she implemented to facilitate growth from the program including hiring new staff, enrolling new students and how she rediscovered her mojo.
Hayley was overwhelmed when it came to running her business. She shares how she gained clarity on what she really wanted to create with her studio, along with her fears of taking that next step and how she did it including her new enrollment follow-up process.
“I recently joined the Studio Success Formula Program and I am so glad I did! Having 3 dance studios and being in the business for 15 years now, you have a tendency to do the same things over and over and get overwhelmed. But the online access to the latest and greatest strategies that are specific to our industry makes it such a great way to learn with confidence. The online training modules are wonderful and are explained in such a way that I can apply the tools with success. Even though I need to watch them a few times just to make sure I get it! Since joining the program as a VIP Member, I have been able to build my “tribe” by posting effective material, and getting more shares, likes, and views on our social media sites. We have also been able to implement new ways to configure our Open Houses and Registration events which are way more productive. With Clint’s leadership, vision, positivity, and belief in us and our industry, I would recommend any dance studio owner to join this amazing program. It is worth every penny!”
All the modules for Studio Success Formula Mastery will be available online for you to watch when and where you want them. Our step-by-step lessons are broken down into 10-20 minute videos, designed to be easily digested and immediately put into action. The lessons are also available for download as mp3 versions, so you can even listen to them while driving, at the gym or when getting work done around the house!
We will spend 8 weeks together going through the material in detail so you can learn with fellow studio owners. With 35+ videos, you can expect to spend 1 to 5 hours a week on the course. By the end you will have learned a whole new set of vital business skills you need for your studio to thrive and for you to truly operate as the CEO of your business. After this period, the material will be available to you for life so you can come back and revisit or pick up on any subtleties you may have missed the first time around.
We know what it’s like when you hit a particular stumbling block. You promise yourself you’ll come back to it tomorrow … then next week … and suddenly months have passed. To help keep you on track with your progress, we have introduced our powerful group learning into the program.
Together you will spend 8 weeks working through the material as a group. To promote group learning the course includes access to our exclusive online portal that helps you support each other, share ideas and give feedback in a safe and supportive environment.
We call it our Implementation Incubator and you’ll have access to it as soon as you join Studio Success Formula Mastery. This is where you can ask questions about any challenges you’re facing. With a support network made up of me, my team and fellow studio owners you will be receiving proven advice instead of getting hundreds of questionable suggestions from Google which not only wastes your time but can lead you headed down the wrong path.
Weekly calls where I tackle your challenges with you, because sometimes you just need to talk things through. As part of the program we’ll have a weekly coaching call where you can ask me any questions about how to apply the SSF lessons to your unique situation so I can get you unstuck and moving forward with immediate advice to fasttrack your success.
3 months membership to the Dance Studio Owners Association (DSOA) will help you maintain your progress after the 8 weeks. With DSOA, you’ll have a network of 550+ fellow owners who you can turn to for advice, along with continued support from me and my team. Plus, you’ll gain access to the additional studio growth trainings each month and our panel of experts who are leaders in their field. We have Facebook advertising, copywriting, leadership, finance, digital marketing gurus and more, all ready to help you become to leading studio in your area.
Taught by productivity expert Chris Winfield, you’ll learn to drastically improve your productivity as the CEO of your studio to prevent burnout and finally have the time and headspace to spend with your loved ones while growing your dance studio!
Learn how to effectively and inexpensively outsource elements of your business to give you back your time and tighten up your studio systems.
Create your 3 year, 12 month, 6 month and 3 month action plan with this template and guide. Gain clarity on where you’re headed and reach your goals.
I’m giving you the ten books that will take your thinking and business to a new level. These are the books that have been by my side over my past 13 years and I want to share them with you.
Print and put up our exclusive 12 month planner on your wall at the studio to ensure you and your team stay organized and on track all year round.
I’m often asked by studio owners about the products and services my private clients use to run a highly productive and efficient business. I’m going to share with you this exact list so that you’ll be able to get more done in less time for less money.
“Working with Clint through his Studio Success Formula Program was undoubtedly an excellent step for our studio! He really helped us evaluate every aspect of our business and provided us with excellent strategies. For those who do not know Clint, he is integral, honest and an extremely motivating person. I would recommend Studio Success Formula to any dance studio owner.”
Generate New Student Leads every day
Natalie increased her student enrollments by 57% in 3 months by following the online and offline marketing blue print in the program.
Create a Lead-Generating Website For Less
Tammy had a new lead-generating website designed and developed for only $350 with the step-by-step strategy on outsourcing saving her over $2,000.
Secure Free Publicity
Oliver secured national media exposure by learning how to create compelling media pitches.
Discover Existing Revenue Streams
Diana introduced an additional revenue stream into her studio that’s making her an additional 4 figures per month.
Uncover How To Recruit The Right People For Your Team
Sarah recruited an office manager who has allowed her to focus on growing the business, saving her 8-10 working hours per week.
Boost Your Social Media Presence
Lisa followed the social media plan to supersize their Facebook page to over 3,000 fans in less than 6 months.
Lift Enrollments and Studio Awareness with Strategic Partnerships
Natalie formed partnerships with local businesses that are bringing her new student enquiries weekly by following the blueprint in the program.
Learn The Skills It Takes To Grow Your Studio As A Business
Haylee transformed her mindset, bought out her business partner and took the studio to a new level by learning the program’s business mindset principles.
“My studio is fairly new but has had tremendous success in our area as far as enrollment goes. We have young, passionate teachers and the kids are drawn to their enthusiasm. My reason for beginning Studio Success Program was because as a young mother of two, a dance coach and a business owner….my time has been pulled in every direction and I felt like I was lighting the candle at both ends. Clint and his program have given me the insight I needed to run a successful business while maintaining the healthy, balanced lifestyle I want and deserve. My parents are happier, my husband is happier, and best of all I feel much more in control of my schedule. Thank you, Clint, for everything you have given to me, my family and my students.”
I can promise you that this will be the most comprehensive training program you have ever been through. If after the first 30 days you feel this isn’t the most valuable and transforming program you’ve done in your life, or the best you’ve even heard of, simply send us an email with your completed homework and ask us for a refund and we’ll give you back 100% of your investment. I know that if you do the work and take action then you’ll get results. If you do the work and you don’t receive value then I don’t deserve your money and will get it back to you with lightening speed. I do it this way because I have a brand to respect, clients and audience members to respect and, I’m not about suggesting shortcuts and implementing changes that aren’t sustainable.
Q) When will I receive access to the program?
A) As soon as you enroll in the course you’ll receive access to our Implementation Incubator group. You will receive your login details for the online membership portal when we officially start the course together as a group on February 13th. Then each week for the 8 weeks we will be going through the content as a group. Now, I know that some people would like all modules straight away but that’s not how it works. If you like to skip ahead and avoid putting in the time and effort, then this may not be the right program for you.I’ve created the program so you complete each of the foundation modules to create results and long-term success. I would not have hundreds of happy studio owners from around the globe if the program was designed poorly. The way I have structured the program also helps you stay focused and out of “overwhelm.” Believe me, I’ve worked with thousands of studio owners to know how to get results and I’ve packaged this into the Studio Success Formula Mastery Program.
Q) It’s too expensive
A) Ask yourself – with anything you do with your studio is it a “cost” or is it an “investment”. The Studio Success Formula Mastery Program is an investment not only in growing your studio but you personally as a business owner. If you want to take your studio to the next level then that will require you to do something different. Compared to other ways you could get educated about how to run a highly profitable dance studio the program is extremely reasonably priced. I’m sharing with you the strategies I mentor my private clients on who pay me $20,000 per year. Plus, once you’ve enrolled in the program you have lifetime access to the training portal.
Q) The program sounds great, but I simply don’t have the time to sit through hours and hours of videos. I’m not sure I’d be able to invest the time into the program.
A) I totally understand that Studio Owners are wearing a million hats and don’t have time to burn. This is EXACTLY why I created the program in the first place. Our step by step training lessons are broken up into 10-20 minute digestible videos. I want you to soak up the information and implement what you’ve learned as quickly as possible without frying your brain. With this in mind, I give you all the templates, guides and checklists which you can download as you go. The other great aspect of the program is that it’s all online which means you can do the training on the go via your desktop, laptop, smartphone or tablet. This is grab and go training at it’s best! I’ve designed the structure of the program so you can spend 1-5 hours per week depending on how much time you have and how active you want to be in the community.
Q) I’ve purchased other training programs before that I haven’t even started. How is the Studio Success Formula Mastery Program different?
A) Oh yes, I know this one well. I myself have spent money on education in the past that just sat in a folder in my laptop. It all comes down to the content and how it’s presented so that, as a student, you absorb the information easily then back it up by taking action. I’ve created these lessons the same way I crafted my dance classes and let me say that no one ever went home without feeling inspired and ready to take their training to the next level. Remember, you’ll also receive access to the Implementation Incubator support and accountability group, PLUS for the first timne ever you’ll be able to participate in the weekly coaching calls with me. There is no reason your studio and you won’t be able to thrive after going through Studio Success Formula Mastery with us.
Q) What if I’ve owned an operated a dance studio for many years and already consider myself a success?
A) Congratulations! That’s awesome! But, if you’re after a plan for world domination then we don’t cover that in the Studio Success Formula Mastery Program. We do however have studio owners who run large studios with over 800 students, turning over more than $1 million who have implemented what they’ve learned through the program to further increase their business. I cannot guarantee your results but as I’ve mentioned I stand by the program. We have many very happy studio owners who are now creating the life and business they wanted due to learning and taking action by completing the program.
Q) What are the payment plans for the Studio Success Formula Mastery Program?
A) There are two payment options for Studio Success Formula Mastery as we wanted every studio owner passionate about growth and stepping into the CEO to be able to take part! You can pay in full for the program and pay just $999 or you can pay 6 monthly payments of $199. Both options give you full and lifetime access to the Studio Success Formula Mastery Program.
Q) What if I don’t like the program once I sign up, is there a refund policy?
A) Sure thing. There’s no way I’d want you to continue the course if you’re not receiving the value I promise. As stated earlier, if you do the first 30 days and decide that it’s not for you then simply send us an email with your completed homework and ask us for a refund and we’ll give you back 100% of your investment. I know that if you do the work and take action then you’ll get results. If you do the work and you don’t receive value then I don’t deserve your money and will get it back to you in lightening speed. I’m only really interested in committed studio owners enrolling in the program. Your results reflect on the Studio Success Formula Mastery brand hence why I created a world-class program.
“I’m now WAY more focused on the growth of my dance studio. Thanks to the SSF program, I have the energy to keep hustling and following through on my tasks. I love the new, fresh ideas the program has given me, and the support in the VIP group from Clint and the other members is fantastic.”
Shari, Studio S Broadway
“I feel a lot more confident in running my business and the SSF Program has given me a road map of the things I need to be doing to be successful in my business…something I didn’t have before!”
Rachel, Sunflower State Dance
“The SSF program has taught me how to set up systems in my business that have really made a difference! We have introduced new revenue streams plus I’ve learned Facebook Advertising, which is generating new student leads each month. Thank you Clint!”
“Since starting the program I have committed to taking 1 day off a week…something I wasn’t doing before. This is something Clint teaches and it’s a fantastic lesson. I’ve been able to strengthen my friendships and also have the chance to get to enjoy my beautiful hometown. I’ve also applied Clint’s strategy around securing strategic partners and have secured a deal worth over $6,000.”
Dana, Ignite Dance Studios
“Since starting the SSF program, I have doubled my enrollment numbers for our summer program in a matter of weeks! I appreciate the business training I’m getting and how it is so nicely set up for us to build on immediately.”
Deanne, Act OUT
“My studio has grown its new enrollments by 30% over the last few months. Thank you for creating the SSF Program!”
Marguerite, The Renaissance School of Dance
“From what I’ve learned in the SSF program, I’m now a lot less stressed and I’m definitely managing my time more effectively. Also, for the first time, I’m on top of the financials in my business and the VIP Group has definitely been a great source of support and information!”
“I’ve learned through the SSF program how to take control of my finances. I’m also making that big shift from being a dance teacher to a business owner.”
Jeanette, Aerial Arts
“I’ve only just started the SSF Program and I’m already more open minded with the possibilities. I’m more positive and have created a better working relationship with my staff. I’m also learning how to better market my studio.”
Nicky, The Edge Dance Centre
“I have woken up on a few things since starting the SSF Program. I now know the numbers better and have been using the daily tracker which has greatly improved the way my team works. They are now accountable, which has always been a weak point in my business.”
Lynn, LHQ Danceforce
“Our customer satisfaction results are up 32% since starting the SSF Program! I now have more quality time with my family and I was even able to take a one week vacation in Mexico! Thanks Clint for creating this program.”
Maggie, Spokane Elite Dance Studio
“The SSF program has taught me how to effectively market my studio which has greatly increased our sales. I’m feeling more secure and more confident with planning for the future. I’m really motivated and I now know what I need to be doing to get results.”
Joyce, Vivace Theatre School
“Thanks to the SSF Program, my new student enrollments have increased. We have implemented administrative and enrollment systems and I also have a better understanding of the financials.”
Sarah, Academy of Dance and Elegance
“I now have less worry since working through the SSF program. The program acts as a roadmap and having the support from Clint and the members in the VIP group means I know everything will work out. The confidence that comes from that is really amazing!”
Natalie, BDC Dance Studios